Sales Battlecard
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Company Name
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Contact Name
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Email
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JB&A Division
Channel
CDW
Product Line Name
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What do you manufacture?
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Write 1-2 brief sentences describing your product offerings.
What makes you unique in the industry?
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What features make your product stand out from its competitors? What problems does it solve? What value do you bring to a Channel Partner?
Who buys the product? What Verticals/Markets does your product fit in?
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List at least 3-5 Verticals/Markets that your product fits in the most, with an example use case.
What CDW Market does your product fit in?
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Corporate (MedLar)
Small Business
Financial Services
Non-Profit
Healthcare
Federal
State & Local
K-12 Education
Higher Education
Majors
Give a profile of your ideal Channel Partner that you work effectively with.
Describe what you look for in a Channel Partner, and give some specific examples if available.
5 Questions to ask a Channel Partner.
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Write up to 5 questions to ask a Channel Partner in order to identify and qualify an opportunity. What questions will assist in getting a quote or meeting?
Who are the decision makers that typically influence the purchase?
5 Questions to ask an End User.
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Write up to 5 questions to help identify an End User.
Sales Tools
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List all of the sales tools you have available.
Complimentary Manufacturers
What vendors or products complete your solution?
Competing Products
What vendors or products do you compete with?
Case Studies
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Case Study Link
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Please add a link to a recent case study that is relevant to one of the following markets: Broadcast, Pro-AV, Enterprise, Sports, House of Worship, or Media & Entertainment
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